Men Need Not Apply: Bumble Launches New, 'Women Only' Job Hunting Tool

“Make the First Move” Serena Tells Women in Bumble Campaign How To Update to the Latest the Apple TV Operating System

commercial and the co-creative director of its new campaign, "The Ball Is in Her Court." But wait — Serena didn't meet her husband on Bumble, did she? focus of the new spot, both using Bumble's signature "women make the first move" strategy. "The world tells you to wait," she says in a voiceover. Serena Williams calls on women to make the first move in Bumble Super Bowl ad and social networking app Bumble for a new campaign called "The it or go for our first move," Williams told CBS News' Bianna Golodryga.

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Serena Williams: Bumble Commercial

Building the Bumble Hive with Whitney Wolfe Herd, Founder & CEO of Bumble


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